Investors

Word of mouth is the largest marketing channel on earth. Nobody owns it.

Vouch verifies in-person recommendations with Bluetooth proximity and rewards both sides, turning the one channel consumers still trust into something brands can measure and pay for. Live in the GTA.

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$26M
Serviceable obtainable market in the GTA, across 63,000 consumer-facing SMBs.
92%
of consumers trust a recommendation from someone they know over any advertising.
20–50%
of purchasing decisions come from word of mouth, and until now none of it was tracked.
0
other platforms verify peer recommendations in person over Bluetooth. Vouch is first.

Why now

Ad costs keep rising, click-through keeps falling, and a generation trusts nothing it reads online. Meanwhile the highest-converting channel of all, a friend telling a friend, has never been measured, tracked or rewarded. Bluetooth is already on every phone in the country. The parts finally line up.

Business model

Brands pay a monthly plan for offers, analytics and advocate tools. Growth is $49 a month, Pro is $199, and the first 30 days of Growth are free. People never pay. Points are funded by brand spend and cashed out as a virtual Visa at 1,000 points for $10, so every redemption is a customer visit somebody can point at.

  • $2.50 per sponsored vouch, plus commission on redemptions
  • $1.02–$1.41 revenue per vouch, at a 31–50% net margin
  • Month 10 projected breakeven
  • $250K–$500K pre-seed, to grow Toronto and prove the model
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We're raising in Toronto.

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